About Us

About Mama Jeanius

Mama Jeanius is the Award Winning British Maternity Jeans brand set-up by Katie and Anthony Powell.

The designer maternity jeans business was developed to solve a problem.  Whilst pregnant with her first child, Katie wanted to find maternity jeans with great quality and fit, but found that the current market offering was severely lacking.

“Whilst there are many maternity jeans on the market, I couldn’t find anything that really did its job properly and none that were designed to fit well throughout the pregnancy and beyond,” said Katie, “The designer jeans that were available were very expensive and I quickly realised there was a gap in the market for well made and cleverly designed maternity jeans. This is what we have created with Mama Jeanius.  Mama Jeanius are affordable, fashionable and tailored to your body.  Its a brand that is synonymous with the greatest event in your life”


Katie Powell

Katie smaller fileBefore becoming a mum to Molly, Freddy & Poppy and founder & CEO of Mama Jeanius, Katie spent over a decade as a successful corporate executive. At the age of 23 she became the youngest ever Director at Cable & Wireless, where she completed a number of acquisitions and new business development. In 2004 she joined Thomson Financial as Head of Strategy, Europe before becoming Head of Marketing, Europe and Asia in 2005. Katie played a key role in the merger of Thomson and Reuters in 2007/8 and as Global Head of Brand and Marketing Integration, she orchestrated the launch of the new brand which is now ranked 34th in the world by Business Week. Katie left Thomson Reuters at the end 2010 and launched Mama Jeanius in mid 2011.  Katie was named one of the WIE50 (Women: Inspiration & Enterprise) in March 2012 and was a finalist for The Mumpreneur Awards 2013.  Katie also has an interest in interior design and has a small consultancy: Amberley Interiors. Katie has a degree in Economics and a diploma in Interior Design.  Katie runs her businesses around her three children.


Anthony Powell

Anthony Powell Photo for social mediaCo-founder & COO, Mama Jeanius – a qualified Chartered Accountant with over a decade of experience at an Investment Bank.  Qualified as a Chartered Accountant in 2000, Anthony joined Morgan Stanley in the Structured Finance area.  Dealing with tight deadlines and constantly juggling ideas and people it has given him the perfect armoury for managing the day to day operations of Mama Jeanius from April 2012.  An eager sportsman with a golf handicap of 12 he his keen for his children to try as many things as they can.



About MamaJeanius’ Jeans

Mama Jeanius jeans have been uniquely designed to adapt for the whole pregnancy and the postpartum months. They grow with you, not just on the waist but also on the thigh and bottom as your body changes, and are designed to be flattering and comfortable throughout the three trimesters and beyond.